What Is PLR and How Should You Use It For Ebook Creation?

What is PLR and what can you do with it? How can it help you in your IM business or with eBook creation?

PLR, also known as Private Label Rights, are rights that are assigned or given by the owner/creator of a product to the purchaser of the product. These rights are clearly defined by the creator but can include the right to change the product, keep it the same, claim authorship and resell as your own. This product is typically an ebook, but can also include video, audio and other forms of software or graphics.

Some Internet Marketers who are interested in PLR ebooks are drawn to them because they think they can purchase a PLR ebook, slap their name on it and be seen as an expert in that field. With this method they don't really have to do the work that is involved with creating a product. This may seem like a great way to monetize your business quickly, but down the road it could damage your credibility and ultimately your business.

I personally know one Internet Marketer in particular that did this because I bought one of his products on article marketing. It didn't take long to realize not only had I already purchased the exact same ebook, word for word, from the original author, and I had the PLR rights to it as well.

I was promoting and selling it with the original author's name on it. This book went into a lot of detail about how the original author got started in IM, how much money he was making in the beginning, how many articles he was writing every month and so on. So the second guy was basically masquerading as a double for the original author. He lost my trust immediately.

I didn't spend a lot of money on it but I was still aggravated. Ultimately it was a valuable learning lesson for me because it taught me what NOT to do. If you want to sell a quality information product, I think it's ethically wrong to take someone else's product and just put your name on it. It's just downright misleading. It may be legal but I don't think it's a good idea.

A lot of Internet Marketers buy PLR products for other reasons. Many of them use them for researching whatever niche they want to become an expert at. They like buying the ebooks with PLR rights because if they decide to write an eBook along a similar theme they can use the PLR book as a guide to writing their own. If the PLR content is high quality (and many times it is if you look hard enough) it will be very useful for this purpose. Some also do very well promoting other marketers' PLR products. They may be working as an affiliate or directly selling the product (without making changes) and keeping 100% commissions.

Here's where I think PLR products can be useful. If you buy a quality information product from someone and that product comes with PLR rights, I think you can use it as a guideline for creating your own product. Use parts of it, but add to it. Put it in your own words with your own unique spin on it. But please do not put your name on someone else's product without adding any of your own originality to it. You will lose credibility in the long run.

Another great use for PLR products is as a giveaway. When you are trying to attract subscribers to build a list, find a great PLR eBook with quality content and use that to give away in exchange for a name and email address. Then you can email that person regularly and promote your own information products to them.

I am currently working on an original eBook myself that is a guide for proper eBook creation. In it I discuss how using free PLR content and PLR ebooks can be very useful during your research process. I recommend gathering up as much PLR as you can for educational purposes. Through my methods you will use PLR products as a guide, but not as an exclusive tool for writing your own ebook.

Where Can I Get Free EBooks Online?

eBooks are electronic books that can be formatted to fit many devices. There a number of good websites offering free eBooks for readers. Start by doing a search engine search for free eBooks. Once the search engine returns scroll the list and find and research the different websites presented. A more specific phrase entered into the search will present specific results. In other words you can find the type of book you are searching for. If you are looking for romance, health, or living well then these are the things you'd search. The statistics show that eBooks have surpassed hard copy books in popularity. This comes as no surprise with the creation of the Internet and technology advances. eBooks in every subject or variety can be found online.

What makes eBooks so popular is probably due to the benefits of eBooks associated with these popular digital books.

The eBooks can be downloaded to many devices such as your computer, iPad, eBook readers and memory holding devices. The digital books can be downloaded in many formats. Choose to read in PDF, or HTML format. Books can be delivered online straight to your device without the shipping fees or waiting for delivery through mail. You do not have to go to a bookstore to buy your book. The electronic books can have links in them to use for further research and information. Digital books are much easier to sell and resell. The eBooks are able to withstand time more efficiently than hard copy. They also can be stored and manage in less space than regular books. The way eBooks are sold is usually with a bonus attached whereas a hard copy doesn't sell this way.

Amazon one of many websites that offers a good source and variety of free electronic books for those who own Kindle products.

Barnes and Noble offers free eBooks for their Nook readers as well as digital books for sale.

Project Guttenberg is a website that offers over forty thousand digital books to choose from. This site offers books on all subjects for all types of readers.

There are many websites offering free eBooks to download and will only get better as more and more hard books are digitized. Some websites offer free memberships and members can download books of any kind. Membership websites are free to register but you are limited by the amount of books you can download during a period of time. This however is still a good program to join if they cover a wide variety of topics and areas of interest. These are just a few websites that allow free downloads of eBooks. Downloading free eBooks online is a great way to increase your library.

eBooks Made Easy

EBooks made easy! What a title! No doubt you've already ready several articles on how to do this. So why should I write another one. For the simple reason that another explanation may be the one that you need to create your first one, or write your next much more quickly than you ever dreamed possible. Are you interested?

A great friend of mine, with more than 100 books under his belt, once told me that the fast way to write a book is to "outline the whole thing; and then fill it up." It's the best advice I've ever heard, and I wanted to pass it along to you.

Before I talk about the outline, I want to explain how you need to think about the book itself. In other words, I want you to think of the whole thing first. Here are some questions to ask yourself:

1. What is the number one message I want people to take away from the eBook?

2. What sections do I need to cover in order to communicate that one message?

3. How long do I want the eBook to be?

4. Who am I writing it for?

5. What do I want readers to do as a result of reading the eBook?

Once you've answered those questions, you'll not only have a broad outline, but you'll have a direction. Both are essential.

Now you need to develop your outline.

Count up the number of sections that you've decided you want to write and add two to them. So for example, if you had 10 sections that you wanted to write, then add two to that total. That would mean that you were actually going to write 12, instead of just 10.

The first section will be your introduction. Then you'll outline your 10 sections. The 12th section will be a conclusion.

Now you need to outline each section. The introduction is the beginning of your book. In it, you will describe briefly what readers can expect to find in your eBook. In most cases, one page (250-300 words) will be enough.

For each of the remaining sections, except the last one, decide what the most important message is and how it ties to the overall message of the book.

In your conclusion, briefly summarize the highlights of what you've written in the book itself. This section should give readers a sense of closure.

Write and Cash in on Short Ebooks Now   How to Write an eBook Fast and Not Fail in the Attempt   Writing an eBook - The 5 Most Important Tips for Newbies   Success Is Subjective When It Comes to EBooking the Author of the Article Explained   How an eBook Makes You an Expert in Your Field   

Using Free Marketing To Promote Your Ebook

There are many ways to profit with ebooks. I personally love ebooks because of the incredible lifestyle that it gives me. You can wake up with money in your inbox on autopilot. You can come and go as you please. You can maintain your customer service efforts via phone. And there's no boss over you telling you what to do. With all that said, I think now is a great time to start selling your own eBook right away.

Now with that being said, there are a lot of people who are struggling to get a lot of sales with their ebook. In fact, almost none of these people make money with their ebook. For whole entire year, they will have only made around $100 total from their eBook marketing efforts.

Now there are a ton of reasons why this can happen. Sometimes the person doesn't give their eBook business 110%. Most don't believe that free marketing works, and are convinced on the idea that paid marketing is the way to go. And some just simply put in no effort in learning about internet marketing and promoting their book online.

Quite simply, you can't make money this way. If you want to make money with your ebook, you need a supreme marketing strategy that is unrivaled with anyone else. Marketing plays a very important role when it comes to selling your ebook, and if you don't know how to sell and promote your eBook successfully, then this is a problem.

You should first start off researching and learning about the best free traffic strategies out there so that you can tap into these lucrative strategies that will bring your eBook the sales and profits that you have been looking forward to. There are a lot of free traffic methods out there, and sometimes... these free traffic methods can get you more traffic than from the paid advertising sources.

Some of the best strategies out there are article marketing, forum marketing, video marketing, blog marketing, and search engine marketing. All of these traffic strategies can yield you a ton of traffic - but only if you're willing to put the work in to make your eBook business a success.

One thing that you can't afford to do is to make excuses. You have to be responsible for your own efforts and not blame the traffic techniques for not working. If you think that paid advertising is the way to go, then you should try it. But don't be surprised if you end up spending a lot of money on a traffic source that may or may-not be profitable for you.

I've been marketing my website for a short period of time now, and I can truly say that free marketing works. In fact, 98% of my traffic comes from free traffic methods. So that says something in and of itself. Don't get down on yourself if you've played the "pay per click" game and have come back unprofitable. Pick yourself up, and focus only on free strategies that can earn you the most traffic and money.

Take these tips and use them to propel your online business today.

Good luck at using these tips to make more money in your business simply and easily.

Write and Cash in on Short Ebooks Now   How to Write an eBook Fast and Not Fail in the Attempt   Writing an eBook - The 5 Most Important Tips for Newbies   Success Is Subjective When It Comes to EBooking the Author of the Article Explained   How an eBook Makes You an Expert in Your Field   

The Most Common Mistakes Made When Writing eBooks

Writing eBooks is something that can be really enjoyable. But, the first few times you do it can be very intimidating and there are always a few problems that may be encountered. This is especially the case if you've never written eBooks before. Your eBook may never even be read by the audience that it was intended for. The more you write eBooks the easier it will be to not have these problems. Even so, having more experience doesn't make sure your eBook will be launched. That is the reason why I put together a list of the seven mistakes that are often made by eBook writers. Look over the following list carefully and you won't make the mistakes.

1. Procrastinating due to a lack of self confidence about your eBook A lot of people that consider writing eBooks never even begin. The main cause of this is that they don't think their eBook is of a high enough quality to be written. This isn't true at all. You know something or have a new perspective on something and I guarantee that someone will find it helpful. You don't need to have a college degree to write a good eBook; the best ones tell us exactly what we need to know without too much excess. Thinking that your eBook won't be good enough isn't something to get caught up on.

2. Spending too long on research I realize that there are many writers in the world that spend a lot of time researching before they begin. If you're knowledgeable on the topic that you're writing about and have a solid outline, don't waste your time with long hours of research before you start writing. The recommendation that I give is for you to spend no more than a day on research before you begin to write your eBook. If there are topics in your eBook that require you to do additional research, all you have to do is make a note of it and continue the research when you edit.

3. Writing and editing at the same time Editing yourself while you're writing is not a good thing to do. You definitely should edit and revise your eBook, but that should be done separately from writing. Don't start editing during the process of writing.

4. Getting distracted from you writing It's vital that you become engaged in your writing. You have to create an environment for yourself that allows you to really think. That is why it's detrimental to edit and write at the same time. An important thing to do is to get into a rhythm that allows you to write your best.

5. Never finishing the eBook because your expectations are too high No matter what you do your eBook will never be immaculate. A wise decision to make would be to stop trying to obtain perfection. You should still try to make it the best that it can be but you should realize that when it's very good usually that's enough.

6. Leaving your eBook unedited and unrevised I've already stated that it's bad to edit and write at the same time. Once you've finished the writing stage it's still important to make sure you proof-read and edit. After I've edited the eBook myself I usually give it to a friend to look over. Someone else can almost always help you catch your mistakes. If you don't think anyone you know is good for that kind of thing you can either hire someone or get software to help you.

7. Letting your insecurities prevent you from launching the eBook There is no point to writing an eBook if no one ever reads it. Your work should be profitable either from selling the eBook or from obtaining email lists. Despite this you may be afraid that your eBook will be received badly. Even after I was done writing my first eBook I took two weeks before finally releasing it. Don't let this happen to you.

The solution to all of this is to create a system for yourself that's broken down into many different steps. If you follow the system one step at a time you should be able to avoid the problems.

Write and Cash in on Short Ebooks Now   How to Write an eBook Fast and Not Fail in the Attempt   Writing an eBook - The 5 Most Important Tips for Newbies   Success Is Subjective When It Comes to EBooking the Author of the Article Explained   How an eBook Makes You an Expert in Your Field   

How to Use a Blog to Sell Your EBook

One of the questions I am frequently asked is "How Do I Promote My eBook?". There are lots of answers to this question, but the most important aspect is that you should have a centralized hub for your promotion efforts. This hub is usually a blog or web site that links into your other promotional tools, like Facebook and Twitter.

You can design a hub web site using a free Blogger account on Google so the only real cost for the web site is the cost of the domain name. Speaking of Domain Names, a good idea is to host a Blog on its own domain instead of showing the standard Blogger account URL, that is fairly easy to do using instructions from Blogger, especially if you are hosting your domain name on Go Daddy, Blogger has a simple link to set up the forwarding automatically. You can also buy a domain name right through Blogger and have the forwarding set up automatically. If your domain name is hosted somewhere else there are easy to follow instructions on Blogger for that as well.

The first thing you will see on a Blog is the look and feel, this is set up using a standard template from Blogger with a few customizations for the type style and color. Next you can add stand alone pages as tabs, for instance Home, Sign-Up, and Books. Blogger makes it easy to create specialty pages for your blog. The Home page is the standard blog page with all of the nice blog features, auto date inclusion, archiving of past posts, ability to set up favorite links, etc. All of these are easily included using Blogger's tools. One of the reasons to use a blog as a web site is that they are so easy to set up using the supplied templates, you can get a web site up and running in a week or less with no trouble. Once you have gone through the steps you could actually set up a Blog in an afternoon, I have done several of these to promote individual titles or topics.

The Blogger Tabs are special pages that contain static information, more like a traditional web site. A standard blog will have a list of posts with the most current post at the top, and the rest below or included in the archive. But if you want some information always readily available then adding in additional pages is the way to go. You could create a Sign-Up page that contains basic instructions on using the email sign-up form on the right, along with pointing out the Sharing buttons and links. This page would be basically for people who are new to blogging. Most experienced users will have already spotted these links, but it doesn't hurt to put in some instructions as well, just in case.

Blogger allows you to customize the blog by adding in what they call Gadgets. Depending on the template you use you can add several of these Gadgets in different places on the page. As an example there is a Gadget that contains share links for Facebook and Twitter. Of course Blogger automatically puts in Share buttons at the bottom of each post as well.

You can make income directly from your Blog by putting in an Amazon Affiliate box, placing ads from Amazon directly into your Blog. To add one of these you need an Amazon Affiliate account, then you can simply do a search for a book title on Amazon using the Amazon ASIN number or ISBN number. Set this up as a box using your Amazon Affiliate account and Amazon does the rest. You can sign up as an Amazon Affiliate using the link at the bottom of the Amazon home page titled "Become an Affiliate". There is no cost to join Amazon Affiliates.

You then grab the HTML code supplied by Amazon and put that onto your blog. I like to use a HTML Gadget (used to hold basic HTML or text) and paste in the HTML from Amazon. Amazon then serves the ad directly from their servers. By default the ad will align itself to the left side of the Gadget area, but by putting a Div tag around the Amazon code (in the HTML Gadget) you can then put in an align="center" attribute in the Div tag and align the ad to the center of the Gadget area if you like.

Another useful box to include is an email sign-up box. You could call this "Join My List" or "New Releases & Signings", or whatever you feel is appropriate for your site and audience. This is placed into another HTML Gadget. It is best if you use a service to handle this type of email box, one that I like is aWeber. The whole thing is set up over on AWeber and then the code is simply pasted into the HTML Gadget just like we did with the Amazon code above. The aWeber form takes you to a confirmation page, plus you will get a confirmation email. If you confirm through the email link you will then be taken to the blog's Book page. The confirmation page opens in a new window so you will not lose the Blog page. All this is set up using aWeber's service and is handled by them. All you need to do is configure the aWeber account, then grab the code and paste it into a HTML box on Blogger.

Other items that you might want to include in your Hub page are, a button to join the site using Google Friend Connect, an About Me link, a Favorite Links section that is another Blogger Gadget, and of course the Blog Archive (also a Gadget).

Once you have your Hub page set up, using Google's Blogger, other blog software, or your own hosted account you are ready to begin driving traffic to your hub page. The idea of course is to give yourself a central location to send traffic to. That central location will then have all the links you need to market to your list or prospects.

One final nice feature of Google's Blogger, since it is owned by Google your site is listed in Google's Search Engine practically as soon as you publish your blog.

Write and Cash in on Short Ebooks Now   How to Write an eBook Fast and Not Fail in the Attempt   Writing an eBook - The 5 Most Important Tips for Newbies   Success Is Subjective When It Comes to EBooking the Author of the Article Explained