One of the biggest mistakes that the overwhelming majority of aspiring e-book publishers make when they are just getting started in this business is to try to do everything themselves. This isn't to suggest that you need to spend a lot of money hiring other people to do everything for you -- that itself can be problematic if you don't have a lot of money and are just getting started.
You may discover that you were very good at creating the content that will go inside of the e-book. Alternatively, you may discover that you're a lot better at creating a beautiful looking cover graphic. It's also entirely possible that your true strength may be on the sales and marketing side of the business. In my experience, it can be very difficult for a person to be exceptionally good at everything. Furthermore, it can actually make it significantly harder for you to be successful as an e-book publisher if you're trying to do everything yourself.
You need to start this entire process with a clearly defined goal of what you'd like to achieve in this business. For most people, that means coming up with a specific amount of money to make every month. You then need to think about what activities will help move you closer to reaching that goal in the shortest amount of time possible. In my experience, activities that revolve around coming up with new e-book topics and focusing on sales and marketing can help virtually anybody reach the financial goal they have established for themselves in a very short period of time.
This means you'll need to get comfortable with the idea that somebody else will create the e-book content. While it's true that this can mean hiring a ghostwriter, it can also mean acquiring the rights to an e-book that has already been published by an individual or organization who specialize in creating e-book content. You can then hire somebody to create a brand-new e-book cover that looks different, and you can basically start focusing on making sales.
At the end of the day, all that ultimately matters to the overwhelming majority of people who buy an e-book is that they are getting access to information that either helps them solve a problem or helps enhance the enjoyment they experience with a hobby or activity that they enjoy. Give people what they want, and they'll come back and buy from you over and over again.
Just be sure you don't fall into the trap of feeling as if though you need to personally handle all aspects of your e-book publishing business. Pick and choose the specific activities that you feel you are best suited to, and figure out a way for somebody else to help you do the rest. It is also in your best interest to follow a step-by-step blueprint that can help you avoid costly trial and error. I'm convinced that you can make a lot of money as an e-book publisher if you're willing to roll up your sleeves and get to work.
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