A lot of people are already discovering the merits of writing an ebook. Whether you intend to use your eBook to showcase your literary targets or use it as a marketing tool, you should know how to promote your eBook and make sure it reaches it gets downloaded by your target market. There are those who can easily create ebooks but not all of them know how to market them properly. Do not let your hard work go to waste and start marketing your eBook the right way.
Tease your audience
Treat your eBook just like a new product or service that you have to promote. Products and services are given hype through advertisements to entice the audience. Musicians release teasers for their music videos, and the same goes for movies. Apply this type of treatment to your eBook to be able to build anticipation among your audience. The easiest way to do this is to make a blog post regarding your upcoming ebook. Build rapport with the readers by letting them become part of your project. You can ask for suggestions and feedback while you are at it. During the writing process, you can give them brief updates about your progress. It's all about whetting their appetites.
Ask your friends to help you out
What are Facebook friends and Twitter followers are for, right? Use your connections to help spread the word about your project. Your friends can use their statuses to inform their friends about your work. Of course, make sure that these friends will buy your book as well. Word of mouth through social media is a very effective way to promote your project.
Provide previews
As part of your "tease the audience" move, you should provide a chapter or two as previews of your ebook. You can post them on your website or offer it for download. This will give your readers a taste of what to expect from your ebook. Never underestimate the charm of free material. If they like what they will read, they will be determined to buy the finished product.
Get recommendations from other bloggers
Your fellow bloggers can help you out by giving reviews and recommendations about your ebook. Once you have finished the book, you can send free copies to select bloggers and ask them to publish a review on their websites, which you can link to your own. Recommendations from famous bloggers will increase the interest in your work and raises its credibility too.
Keep the price down
A minimal price tag never fails to attract the attention of the audience. People tend to buy stuff even if they are not fully acquainted with it if it comes cheap. Unless you are already an established author or blogger, stick to a lower price bracket to attract readers.
Marketing your eBook should go side by side with the writing process. By doing this, you're making sure that there are people who will be waiting for you to finish your eBook so they can buy it.
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